Reunion Tower

Reunion Tower Observation Deck opened as Dallas' newest must-see attraction

Launch fueled the revitalization of Reunion Tower in Dallas, TX which had been closed for years. Launch provided interactive technology, design for touch screen experiences, a responsive website, operations and business modeling, and information technology infrastructure. In October 2013 the tower re-opened for a world class experience atop the observation deck. The future of tourism - 500 feet above Dallas

"The Reunion Tower project in Dallas has been my favorite project to date. It has challenged me beyond what I thought I was capable of. I have met so many interesting people and have enjoyed learning about myself through the process. It’s been awesome working on a monumental project with such a fantastic team.”

Chelsea Hansen

"This project's scope, large team and ever changing criteria taught me to be flexible, work at a fast pace, and to be highly creative in new environments. Keeping the branding consistent across all the different aspects of this project- the touch screen kiosks, the responsive website, third party applications was a huge challenge. Ultimately we came up with a great solutions which was highly functional, looked great, and the brand transcended beautifully across all channels. "

Sudeshna Dixit

"As a business analyst for the Reunion Tower project, I had the opportunity to be involved in this effort from the very beginning. From creating touch screen kiosk requirements to managing relationships with some really talented tourism and entertainment professionals, it has truly been rewarding to see this all come together."

Leigh Richmond

"I have loved seeing our company flex its muscles and take on a project that was challenging. People came together and leaders emerged to deliver a great new experience that we get to put the Launch stamp on."

Liz Norris

"This project presented a great opportunity to work with new forms of media and to collaborate on new touch-screen technology concepts.  The scale, publicity of the project and the opportunity to work with a diverse group of people all added to the excitement. This project also taught me a lot. I learned new uses of technology. For instance, how to solve small space/mass audience problems. I also learned new languages and web platforms and learned the use and process of CG animation."

Alex Miller

BI & Analytics

Customer Experience

Strategy