Launch Madness

Hard Facts about the Hardwood

The Madness is Back!

It's that time of year again: March bracket/ predictive analytics season! At Launch, bracket prediction isn't just fun, it's serious business because our data scientists get to test their Advanced Analytics & Machine Learning techniques. For them, it's March Mathness!

Last year, Professor Madness predicted a bracket with zero knowledge of the men's basketball tournament.  And he beat Bing Predicts!

Watch him go head to head with a sports fan in the video clip:

Read how Professor Madness went from "March Apathy to March Madness" by applying analytics - and see his 2017 bracket done with math!

Check in on his bracket performance versus the competition in this blog post.


Launch is running our annual FREE Pick 8 Pool open to any employees, friends, family, clients and partners. The best bracket wins a $100 gift certificate to so you can get gear for the team of your choice.


Create your bracket between Sunday March 11 6:30 pm EST and Thursday March 15 9:15 am EST

STEP 1: Go to

STEP 2: Enter the following info:

Pool ID = 29977

Pool Password = paperairplane

STEP 3: Fill out the form information, including a pool username and password.

STEP 4: Complete your Pick 8 Pool choices and submit.

STEP 5: Engage in some smack talk on the message board and check the leaderboard often!

The odds of picking a perfect bracket

What's YOUR Madness Method?

Free-throw percentage? Road record? Snazzy uniforms?

How do you make your picks? Let us know your method in the Message Board!

What's your madness Methosd?



March 11 (Sun): Selection Show at 6:00 p.m. ET, after which the picksheet opens.

March 13 & 14 (Tue & Wed): First Four, Play-in Games (Not included in pool)

March 15 (Thu) at 12:15 PM ET Your Pool's Pick Deadline

March 15 & 16 (Thu & Fri): First Round

March 17 & 18 (Sat & Sun): Second Round

March 22 & 23 (Thu & Fri): Sweet Sixteen

March 24 & 25 (Sat & Sun): Elite Eight

March 31 (Sat): Final Four

April 2 (Mon): Championship Game


Which #1 Seed Is LEAST Likely to Win It All?


Find NCAAM Tournament odds here.

See all the probabilities by round at the 538 site.



Michigan St.
Pac12 Picks
Pool Entries