Launch Madness

Hard Facts about the Hardwood

The Madness is Back!

It's that time of year again: March bracket/ predictive analytics season! At Launch, bracket prediction isn't just fun, it's serious business because our data scientists get to test their Advanced Analytics & Machine Learning techniques. For them, it's March Mathness!

Last year, Professor Madness predicted a bracket with zero knowledge of the men's basketball tournament.  And he beat Bing Predicts!

This year he recruits fellow Business Athlete Jake for some domain knowledge to fine tune his bracket models: - watch their video:

Read how Professor Madness went from "March Apathy to March Madness"  last year by applying analytics - and see his 2017 bracket done with math!

Watch him go head to head with a sports fan to compare brackets in this video clip.

Check in on his bracket performance versus the competition in this blog post.


Launch is running our annual FREE Pick 8 Pool open to any employees, friends, family, clients and partners. The best bracket wins a $100 gift certificate to so you can get gear for the team of your choice.


Create your bracket between Sunday March 11 6:30 pm EST and Thursday March 15 9:15 am EST

STEP 1: Go to

STEP 2: Enter the following info:

Pool ID = 29977

Pool Password = paperairplane

STEP 3: Fill out the form information, including a pool username and password.

STEP 4: Complete your Pick 8 Pool choices and submit.

STEP 5: Engage in some smack talk on the message board and check the leaderboard often!

The odds of picking a perfect bracket

What's YOUR Madness Method?

Free-throw percentage? Road record? Snazzy uniforms?

How do you make your picks? Let us know your method in the Message Board!

What's your madness Methosd?



March 11 (Sun): Selection Show at 6:00 p.m. ET, after which the picksheet opens.

March 13 & 14 (Tue & Wed): First Four, Play-in Games (Not included in pool)

March 15 (Thu) at 12:15 PM ET Your Pool's Pick Deadline

March 15 & 16 (Thu & Fri): First Round

March 17 & 18 (Sat & Sun): Second Round

March 22 & 23 (Thu & Fri): Sweet Sixteen

March 24 & 25 (Sat & Sun): Elite Eight

March 31 (Sat): Final Four

April 2 (Mon): Championship Game


Which #1 Seed Is LEAST Likely to Win It All?


Find NCAAM Tournament odds here.

See all the probabilities by round at the 538 site.



Michigan St.
Pac12 Picks
Pool Entries